Why give a testimonial?

Something I do ALL the time when I am shopping around for anything is I look at reviews. Whether that is products (like camera lenses or clothing) or services (like a restaurant or a hair stylist) I look to see how they are reviewed. I want to know how my money is being spent and if it is being spent wisely. I don't believe that I am the only one who does this. 

How do those reviews get there? (In an announcers voice) "From viewers like you. Thank you." 

You are able to rate and review almost anything online now. It helps others make decisions on whether to buy (or experience) or not. Your voice matters, good or bad. 

That is exactly what a testimonial is. [Testimonial = Review]. It not only is something for the consumer to get to read, but also the person who is in charge of the products and services. It helps them get better. It helps them understand their weaknesses and strengths. It gives them a chance to improve or continue what they are doing. Sometimes this is the only way they get to know this. 

So why is this all important? I will list a few reasons.

  1. It allows the company to receive feedback and improve or continue what they are doing. 
  2. You help others either buy (or steer clear) the service or product. 
  3. It's a real person that is giving this review, or in other words "not an actor."
  4. You are helping the company by telling them the honest truth. 
  5. You have the insight, why not share it?

Now that you know why it is important, how can you help get the word out?

  1. Send the company an email/letter/contact form with your review
  2. Rate it on their social media sites (i.e. Facebook)
  3. You can also write a review on these sites or even comment on a post
  4. Review it on Google+, Yelp, or any other business review site
  5. The biggest one... WORD OF MOUTH!! (but also tell the company so they can get your feedback too)

As a business owner, I am always wanting to know how I am doing. I want to know both the good and the bad. That is the only way I am going to improve my business and make it better for you. If you like something, tell me. If you hate it, tell me. I would rather you tell me you hate it (and that others do) so I can stop doing it (or if you love it, so I can focus more on it). 


Kaytee Lorentzen
Owner & Photographer
Kaytee Lorentzen Photography