Why get a product collection?

With the growing addiction to being on social media and going digital, it is hard to think about getting actual, hard copy anything, let alone photographs. Books, music, courses, photos, movies, even your finances can all be done online and is "digitized." It is getting to a point where you can see children (like 2-year-olds) do a better job at working an iPhone than adults. That's crazy! 

As much as I love social media and what it has done connecting people and growing my business, I love an actual, real print photograph. I am not sure if you all know, but during high school (which mind you was in the early 2010's) we used old school print photography that was made with enlargers and in a dark room. That made me fall in love with photography even more.

We have access to these wonderful printers and digital photographs are able to be blown up and sized down so quickly it makes a printer's job so easy compared to your dark room days. So better photographs, better quality prints, faster service, and just overall better service, but yet no one really buys photographs anymore. Matter of fact, the number of one-hour print shops decreased by 94% from 1988 to 2013 (Peta Pixel).

However, a few photo lab owners, including Ryan Millman, CEO of Nations Photo Lab, believes the industry isn't dying, just shifting. 

More photos are being taken than ever before, but there’s a downward shift in outward categories like print. They are taking photos and archiving them, but not necessarily producing the physical product they used to.
— Ryan Millman

Millman tells Digital Trends Innovation from a product standpoint will also be critical. While individual print sales have declined, wall art and larger print products are growing in popularity. Every photograph is no longer being printed, but favorite photos are being printed larger and on a variety of wall decor products.

Granted, taking the money to buy wall art and decor for your photographs are not always the cheapest, there are ways to get the best bang for your buck. 

Many photographers offer collections or packages that help you get the best deal possible. These collections will have multiple print items as well as different types of items (i.e. framed prints, canvas, print wraps, metal prints, etc.). A lot of the time, these collections have some sort of discount since you bought more than one item and didn't buy them all "a la carte."

Buying a product collection will help fill your home (or office, etc.) with your memories. It will bring them to life and you can reflect on them everytime you walk into your house and you can share them with everyone who sees this space as well. 

Do you have questions about product collections? Comment them below and I will answer them!