What I do on the days I am not shooting sessions

Believe it or not, I actually do more than just take photographs in my business. Honestly, most photographers, including myself, only take photos 20% or less of the time in our business. I wanted to explain to you what the other 80% of my business looks like.

Accounting & bookkeeping

Never have I ever claimed that I am a bookkeeper or have an accounting background. Honestly, if it wasn’t for my dad having a background in business finances and giving me tips and tricks I would be VERY lost. I mean, I understand basic personal finance, but having to do it for a business is a completely different story. This includes balancing my books, keeping and documenting every single expense, prepping for taxes, keeping all invoices, and understand profit and loss statements.

Administrative

I answer phone calls, I reply to emails, I correspond with vendors, and even hand write thank you notes to my clients. Anything an administrative assistant does, I do.

Research

Taking time out of my schedule to research trends, different client portals, labs, and to see what works best for my clients is important. I want to make sure everything I do makes the clients life easier. I also use this time to research for any of the blog posts that I write.

Education

I have to learn about everything that I am talking about throughout this blog post because I had NO idea what to do (and still sometimes have to Google some things). I have to make time to not only learn these things, but get better at my own craft. I go to conferences, take online courses, and read personal development and business books constantly.

Email Marketing

My business has it’s own newsletter that goes out monthly called Snapshots. So I have to prepare this and make it visually appealing. I also use this for any flash sales as well as any freebies that I offer!

Social Media Marketing

This one takes up a LOT of time. Learning trends in the social media world, and what to post and making up content for it to go along with my website, sessions, and blog posts is some of the things that go into it.

Editing

This is what I do after every single session, plus my own “for fun” photos. This takes up a big chunk of time as I have to go through every image and alter it just right.

Setting up programs

This includes prepping for programs that my clients will be using. I try to make each and every step easy for the client, so I am constantly looking for new programs and tweaking them to make the experience better.

Consultations

This is when I am either doing an on the phone or in person consultations. Since I offer this to anyone that I get a request from, this can add up with my time. Plus, I do research and take the time to get these set up.

Blogging

I blog every single week. I have a blog up every Tuesday at 10 am. This takes a LOT of time. I want to make sure the content is valuable, as well as interesting, well thought out and researched. Creating something that can actually be of benefit to anyone is a lot. I also try to come up with some freebie that can go along with it and make Pinterest graphics.

Analytics

I have to study my analytics for my email, social media, and website to see what performs the best. That way, I can make more things like that for my audience and for my clients. When you add up all of those platforms, it can be intense.

Ordering

This includes ordering supplies, ordering gifts for clients and their products. This could also include me getting an order ready (coming up with albums, wall art, etc.) for the client.

Are you surprised? I am not sure most people see what this side looks like, so how could you know? I am going to start tracking my time by “clocking in & out” when I am on certain tasks, just to see what my actual time is. I would be curious to see this. Would you?

My top 6 staple pieces for my own sessions and how you incorporate them into yours

One of the top questions I get is asking for advice on what to wear to a session. Every session and client is different. However, there are a few “staple pieces” I really love for my own photos and I think you could easily incorporate them into your own session. These pieces are timeless, flattering, and can go with almost any other pieces you have in your closet. They are versatile and can be basic pieces for your everyday wardrobe as well. The only accentuating these pieces will do is your confidence.

I have 6 pieces I think would be easy for you to use and find in your home that you can use during your session.

Black Dress Shirt

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A black dress shirt screams classic, but sophisticated. It is very flattering as anything with the color black is very forgiving and makes you look confident. It’s a very easy piece to be able to use both during and then after a session. I love using this because I can also wear it to work, out to dinner, and even just when I want to feel good. A good side note is that since I can wear this often, I know that it fits me well and that I am comfortable in it, making me look more confident in my photos.

Black strappy heels or booties

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Again, with the same idea of black. Plus it goes with just about everything. When you look back on these photographs you won’t be able to really tell even when these photos were taken because this is just a classic. I will say with caution to remember where your photos are being taken. If you plan on hiking up a trail for these photos, don’t just bring these, have a pair of walking shoes and just use these for the photo time only!

A jean jacket

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This is my go-to jacket for anything and everything. Ball game? Jean jacket. Concert? Jean jacket. A nice dinner? Jean jacket. Bonfire? Jean jacket. You get my drift. Not only can you wear it with casual clothes, you can even where it with your business casual clothes as well. I use it to tie together an outfit I wore to work then to transition to a night out. I like mine plain Jane, but I love seeing people get ones that show off their personality too.

Nice pair of jeans

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If this is not in your closet already, you need to get to the nearest consignment store and get you a pair (they can still be nice if they are second hand, it doesn’t have to cost you an arm and a leg). I don’t care if you don’t even like to wear jeans, you need this in your life for those moments you want to look put together. What do I mean by “nice pair?” No holes, no rips, a just short of perfect fit, and makes you feel “bomb.” I read somewhere that there is a “perfect fit” pair of jeans somewhere on the internet that fits every single person that tries it on. Maybe try this out?

A flattering, neutral color dress

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I say this because I know not everyone is like me and has a wardrobe of black clothes galore. Neutral is your blacks, grays, whites, and your version of nude. No lines, no designs, just a flattering solid neutral color dress. By flattering I mean whatever makes you feel most confident, but also isn’t going to bother you during your session (i.e. dress too short you show a little too much of something, dress too long you are tripping over it, your girls are not going to be making a surprise visit, so tight you may pass out from not breathing, so loose you can make a tent in it, etc.).

Simple jewelry - a gold chain, hoops, etc.

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I say simple because I want these to be timeless. I want you to look back and not regret your decision. I am not saying that you will, but I know you have a moment where you look back on your school photos and think, “Why did I wear that?” We will not have these moments. These simplistic pieces won’t detract from what we are really wanting to look at in the photos, you. The viewer won’t get distracted and better yet, you wont have to fuss with it during your session.

Did this help you at all? I feel like even just one of these would be a great addition to your session.  Tell me, what is your favorite or one that you think you may be willing to try out for your session?

You can also download a one-page guide by clicking here!

Behind the scenes of my session days

There is nothing like a session day. My adrenaline is running. I am fully energized. It’s go time. I could tell you all about it, but I would much rather show you. So, take a peek into the behind the scenes life of my photography business during a session.

Check out some behind the scenes during Lauren & Bailey’s session.

5 of my favorite BBQ recipes you HAVE to try

Summer calls for BBQ. BBQ is one of my favorite food categories. I have always been fascinated with the grill, even as a child. My father taught me how to grill at a young age, and showed me on a charcoal Weber grill. I now own that grill, but it sits unused as I have upgraded to a much bigger machine.

I felt the need to share with you some of my all-time favorite BBQ recipes. Now, not everything has BBQ on it, but it goes into that category. I hope you get to try them out and enjoy them as much as I do.

Recipe 1: BBQ Chicken

(https://foolproofliving.com/mexican-street-corn/)

Recipe 5: Instant Pot Pork Ribs (finished on the grill)

(https://www.youtube.com/watch?v=LYxQSt58zmA)

Now, it’s your turn. Take these, print them off (or watch the video), go fire up the grill and make you some amazing BBQ that you will thank me for sending them your way. I hope you enjoy. If you do end up trying one, leave me a comment on what you thought! What was your favorite ones?

Why am I updating my pricing, process, and products?

As I continue to grow as a business, I have decided to really look into what you want and come up with somewhere I can meet you in the middle.

Kaytee Lorentzen Photography is about to turn four years old and I thought I would do a little bit of research into what I can do to help you out when making purchasing decisions. These went into effect June 1, 2019.

Based off of surveys and some feedback, I have decided to take out the digital gallery buy-in and add it to the session package with the FULL printing rights. (If you are not sure what this means, check out my blog post on copyright, which includes a description on what the difference between copyright and printing rights are).

This did mean that my pricing had to change to reflect this decision, so even though the prices have gone up, that does give you printing rights to the photographs.

I have also taken away product collections as there was very little interest in them, as well as narrowed down to a few products for me to still offer. Since you will now be getting the printing rights, it’s not very often that I will be getting product orders. However, I have kept two options (metal prints and photo albums) as I trust my lab with the most spectacular items (and I can explain them to you more as well as design them for you).

My process (as in the timeline) has been updated to reflect all of these changes.

I have included the new updated pricing sheets for you to see! If you want to see more information, head to my Session Information page.

If you have any questions regarding this, feel free to comment below or fill out a contact form!